Severity: Warning
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Filename: drivers/Session_files_driver.php
Line Number: 172
Backtrace:
File: /var/www/html/palmary/website/application/controllers/HomeController.php
Line: 7
Function: __construct
File: /var/www/html/palmary/website/index.php
Line: 299
Function: require_once
Severity: Warning
Message: session_start(): Failed to read session data: user (path: /tmp)
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /var/www/html/palmary/website/application/controllers/HomeController.php
Line: 7
Function: __construct
File: /var/www/html/palmary/website/index.php
Line: 299
Function: require_once
Customer Relationship Management (CRM) is to create a competitive advantage by being the best at understanding, communicating, delivering, and developing existing customer relationships, in addition to creating and keeping new customers. It has emerged as one of the largest management buzzword. Popularised by the business press and marketed by the aggressive CRM vendors as a panacea for all the ills facing the firms and managers, it means different things to different people. CRM, for some, means one to one marketing while for others a call centre. Some call database marketing as CRM. There are many others who refer to technology solutions as CRM